Executive Director, Kilts Center for Marketing
Adjunct Professor of Marketing
The University of Chicago Booth School of Business
Art Middlebrooks specializes in helping service companies grow profitably through new product and service development, branding, and effective marketing strategies. He has worked with companies from a broad range of industries including energy, telecommunications, information technology services, e-commerce, software, financial services and professional services.
Mr. Middlebrooks’ areas of expertise focus on branding (including segmenting and targeting markets, creating a brand vision and strategy, developing a competitive positioning, determining brand/sub-brand strategies, creating marketing and communication plans) and innovation (developing a new products strategy, conducting customer research, generating and screening ideas, developing and testing new product concepts, creating financial business cases, creating product requirements, creating marketing launch plans, developing stage-gate and portfolio management processes).
Mr. Middlebrooks was recently named the Executive Director of the Kilts Center for Marketing at the University of Chicago Booth School of Business. The Center, which sponsors a wide variety of basic and applied research in marketing, was founded in 1999 by James M. Kilts and the Nabisco Foundation.
He is co-author of two books,
Innovating the Corporation (NTC Business Press, 2000) and
Market Leadership Strategies for Service Companies (NTC Business Press and American Marketing Association, 1999). In addition, he has spoken at numerous conferences and seminars, including the Product Development Management Association (PDMA), Institute of International Research (IIR), Marketing Information Group and Electric Utility Consultants. He has published other works in the
PDMA Handbook of New Product Development, Management Review, Sales and Marketing Management, and
Marketing News.
His clients include Amadeus, American Medical Association, Andersen Windows, Bank of America, BP/Amoco, ComEd, General Mills, Hewitt Associates, IBM Consulting Group, Praxair, S.C. Johnson Wax, Standard & Poors and U.S. Gypsum.
Art received a BS in economics and computer science from Duke University and has an MBA in marketing and finance from the University of Chicago Booth School of Business.
In Executive Education, Mr. Middlebrooks teaches in New Product Innovation, Development and Implementation Strategies.
Programs taught by this professor include:
