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Fundamentals of Effective Sales Management
This comprehensive program assists salespeople in making a smooth transition to sales management. Successful hiring, training, motivation, performance evaluation, and management techniques are presented in a real-world manner.

Program Dates and Fees
September 27-30, 2010 $6,120.00
January 24-27, 2011 $6,120.00
May 16-19, 2011 $6,120.00
August 22-25, 2011 $6,120.00
During this program participants will learn to:
  • Effectively make the transition from a salesperson to a sales manager
  • Utilize techniques for identifying, hiring and retaining the best salespeople
  • Evaluate performance in ways that produce desired results
  • Identify the types of incentives and compensation systems to obtain better sales results
  • Improve training techniques so that salespeople reach full productivity sooner/faster
  • Make price less of an issue in a sale
  • Increase the time salespeople spend with customers
  • Create effective, motivating sales meetings and field coaching
  • Determine the best methods for organizing and deploying your sales force
Who Should Attend
This program is designed for people who have recently been appointed to the role of sales manager or are looking for a refresher of the fundamentals of sales management. Focus is placed on the transition from sales to sales management and the skills associated with hiring, training, motivating, organizing, compensating, and evaluating a successful sales force. The course is applicable for those managing field sales people selling products or services. More seasoned sales and marketing managers should consider the Executive Program Strategic Sales Management program. Companies are encouraged to send teams to learn common language and frameworks and to help drive the implementation of new knowledge throughout the organization.
Topics Outline
  • Hiring the Right Salespeople
  • Training for Results
  • The Fundamentals of Organizing Your Sales Force to Maximize Results
  • Introduction to Effective Compensation Packages
  • The Basics of Sales Planning, Forecasting, and Expense Budgets
  • Quarterly Performance Appraisals
  • The Real Non-Monetary Motivators of the 21st Century
  • Robert Calvin
    Robert Calvin is a former Adjunct Professor of Entrepreneurship and Marketing at the University of Chicago Booth School of Business where he taught courses in new enterprise/small business management and sales force management. He also teaches courses in sales management at Xiamen University School of Management, the Chinese European International Business School and the International Institute of Finance at the Bank of China in The People’s Republic of China. He is the president of Management Dimensions, Inc., an international consulting firm specializing in sales and sales management training, plus assisting small businesses, start-ups and turnarounds. Clients range from the Fortune 500 to the Inc. 100.
    Classes are held at the Gleacher Center of the University of Chicago Booth School of Business, 450 North Cityfront Plaza Drive, situated along the Chicago River (one block east of Michigan Avenue), in the heart of the downtown district known as "The Magnificent Mile." The Center is within walking distance from some of Chicago's most exciting retail and entertainment areas.
    The course will begin at 8:00am on Day 1 and end at 4:00pm on Day 4.

    Hotel Accommodations and Reservations

    A limited block of rooms have been reserved for a discounted rate at the
    InterContinental Chicago
    505 N. Michigan Avenue
    Chicago, IL 60611
    Phone: 801.401.5226 or 800.235.4670 (toll-free)
    Fax: 312.321.8725

    For More Information Contact:

    THE UNIVERSITY OF CHICAGO BOOTH SCHOOL OF BUSINESS

    450 N. Cityfront Plaza Drive Chicago, IL 60611-4316 http://www.chicagoexec.net
    Contact Us Online

    Angela Tong
    Associate Director of Executive Education
    Phone: (312) 423-8034
    Fax: (312) 464-8731
    E-Mail: angela.tong@ChicagoBooth.edu

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    "This class was exactly what I needed to motivate me to be a more effective and successful manager."

    -Connor Dillingham
    Branch Manager
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