Marketing is the core of all business. To outperform the competition requires solid marketing knowledge and precision in marketing decision making. Your organization's positioning and the positioning of its products and services depend on the formulation and implementation of intelligent and aggressive strategic marketing plans. Drawing on Chicago Booth's latest research and Chicago's unique approach to marketing, this program will help you to develop the necessary competitive advantage to excel in today's business environment.

Program Dates and Fees

December 6-10, 2010	$7,650.00
April 18-22, 2011	$7,650.00
September 19-23, 2011	$7,650.00
December 5-11, 2011	$7,650.00

General managers, marketing managers, product and sales managers will find value in attending. Market researchers, planning managers, and other practicing managers associated with the development of marketing plans, will also benefit from the program. Typical titles would include: general managers, vice presidents of marketing/sales, directors of marketing, product or brand managers, managers of market planning, market analysts, new product development specialists, and managers/directors of market research.

We encourage companies to send teams to learn common language and frameworks and to help drive the implementation of new knowledge throughout the organization.

Pradeep Chintagunta teaches topics relating to marketing management, market strategy, marketing research, and a doctoral seminar on marketing models at The University of Chicago Booth School of Business. He was named a top professor at the Chicago Booth in 2002 by BusinessWeek. His research interests are in the analysis of household purchasing behavior, pharmaceutical markets, technology products, investigation of competitive marketing strategies, and studies involving the entertainment industry.

Sanjay Dhar has been a Chicago faculty member since 1992. Many sources have recognized Professor Dhar for his excellence in teaching. He received the 2008 Hillel Einhorn Teaching Award voted by executive MBA students in Asia, the prestigious McKinsey Teaching Award in 2000 awarded once every 2 years, was cited among the outstanding faculty in BusinessWeek's Guide to Best Business Schools (McGraw-Hill, 1997, 1999 and 2001), and in 1994 was awarded the Emory Williams Teaching Award by students for outstanding teaching performance. In 2006, the Economic Times (India) identified Professor Dhar as one of twelve “Indians who have made a global impact on marketing research and thought”. He currently serves as faculty director of the Kilts Center of Marketing and was recently rated as one of 6 "must-have" professors at Chicago Booth by Veritas Prep in 2010 Annual Report on Chicago Booth.

Jean-Pierre Dubé is the Sigmund E. Edelstone Professor, an area editor for Marketing Science, the recipient of several MSI Research Grants, the recipient of a Kauffman grant, and a member of the editorial board and ad hoc reviewer for several academic journals. Professor Dubé has been invited to present his research at such schools as the London Business School, the University of California at Berkeley, Columbia University, Harvard, Duke, Northwestern University, Stanford, Yale, and Massachusetts Institute of Technology, and his papers have appeared in Marketing Science, Quantitative Marketing and Economics, The Journal of Marketing Research, Management Science and Marketing Letters.

Ann McGill joined the Chicago faculty in 1997. She teaches MBA level classes in marketing management and a doctoral level marketing workshop. Professor McGill is the 2005 recipient of the prestigious McKinsey Award for Excellence in Teaching. Her research focuses on consumer decision making, in particular, causal explanations, evaluation of shared (versus individual) consumption experiences, effects of freedom of choice on the evaluation of alternatives, the use of imagery in product choice, and the causes and effects of product anthropomorphism.

Classes are held at the Gleacher Center of the University of Chicago Booth School of Business, 450 North Cityfront Plaza Drive, situated along the Chicago River (one block east of Michigan Avenue), in the heart of the downtown district known as "The Magnificent Mile." The Center is within walking distance from some of Chicago's most exciting retail and entertainment areas.

The sessions will begin at 8:30am on Monday and end at 2:45pm on Friday.

Hotel Accommodations and Reservations

A limited block of rooms have been reserved for a discounted rate at the
InterContinental Chicago
505 N. Michigan Avenue
Chicago, IL 60611
Phone: 801.401.5226 or 800.235.4670 (toll-free)
Fax: 312.321.8725