Faculty Director of the Kilts Center of Marketing and James H. Lorie Professor of Marketing
The University of Chicago Booth School of Business
Sanjay Dhar has been a Chicago faculty member since 1992. Many sources have recognized Professor Dhar for his excellence in teaching. He received the 2008 Hillel Einhorn Teaching Award voted by executive MBA students in Asia, the prestigious McKinsey Teaching Award in 2000 awarded once every 2 years, was cited among the outstanding faculty in
BusinessWeek's Guide to Best Business Schools (McGraw-Hill, 1997, 1999 and 2001), and in 1994 was awarded the Emory Williams Teaching Award by students for outstanding teaching performance. In 2006, the
Economic Times (India) identified Professor Dhar as one of twelve “Indians who have made a global impact on marketing research and thought”. He currently serves as faculty director of the Kilts Center of Marketing and was recently rated as one of 6 "must-have" professors at Chicago Booth by Veritas Prep in 2010 Annual Report on Chicago Booth.
Dr. Dhar received the 2008 Paul Green Award which recognizes the best article in the
Journal of Marketing Research. Dhar was honored for his research “Consumer Packaged Goods in the United States: National Brands, Local Branding.” In addition he has won the 1995 John D. C. Little Best Paper award for his research “The Introduction and Performance of Store Brands” and an Honorable Mention Award for the 2003 William R. Davidson Awards for his research “Effective Category Management Depends on the Role of the Category”.
Dr. Dhar’s research and teaching focuses on Advertising Strategy; Brand Management; Marketing Strategy; Pricing and Promotion Strategy; Private Labels; Consumer Promotion Evaluation and Planning; Internet Marketing; New Product Development, Management and Strategy; Retail Management Best Practices, Loyalty Reward Programs, Every Day Low Pricing (EDLP); Trade Promotions; Category Management; Purchase incidence, and Brand choice. He has published widely in leading academic journals he is also on the Editorial Board of several top journals in marketing.
Dr. Dhar is considered a leading expert in marketing and is regularly interviewed by leading newspapers, news agencies, and business magazines and has been interviewed by major television programs. He is frequently invited as a keynote or featured speaker in company management conferences, major industry association meetings and has also conducted research studies sponsored by major firms and trade associations. He has also provided consulting to, and conducted training sessions with, FORTUNE 100 companies and has served as an expert witness.
He earned his doctoral degree in management from the University of California at Los Angeles in 1992. Prior to that, he served in several management positions at Lipton India Ltd.
Programs taught by this professor include:
